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Brand Story

Founded in 2006, Happy Lemon, a brand under Yummy Town Holding Corporation, chooses the healthy alkaline fruit—lemon—as
the prototype of the brand logo. Although it's just a joke of the designer saying “the lemon's so sour”, the entertaining lovely
design of a twinkling eye accidentally coincides with the bright energetic brand image of Happy Lemon.

New Tea Culture

Mainly promoting fresh creative takeaway tea products, Happy Lemon features such widely loved drinks as the Healthy Lemon series and the Rock Salted Cheese series and targets the young people as its primary customers. Happy Lemon aims to carry forward a new tea culture; tea is Chinese culture and Happy Lemon aims to make tea a world's culture.

We Put Our Mind to Making Each Good Cup of Tea

Happy Lemon insists on doing five things to make each good cup of tea: Fresh—Happy Lemon insists on never using preservatives or artificial additives and makes fresh tea on site.
Genuine—Happy Lemon insists on using genuine food materials to make nutritious tea of the naturalist flavors.
Careful—Happy Lemon insists that each procedure and detail must follow the standard process.
Creative—Happy Lemon insists on being creative to make a wider variety of tea.
Quality—Happy Lemon insists on a strict selection of the best food materials from around the world to make high quality tea.

Cultural Derivatives

Happy Lemon is more than a tea brand. It is a spirit as well as a cultural extension and dissemination, hence a series of cultural derivatives. These cultural derivatives solidify the images of the Happy Lemon family members and are produced vividly, bringing consumers endless surprises and joy and driving cross-industry interactive development.